The Vollrath Co. has named Fred Fritchen as its director of national accounts, giving him leadership of the manufacturer’s strategic sales team and its national account strategy. The appointment places a foodservice industry executive in a senior sales leadership role.
Fritchen brings extensive experience in the foodservice industry to the position. According to Vollrath, he has also built customer partnerships, led strategic growth initiatives and helped organizations create value for major national account customers and channel partners.
In the role, Fritchen will focus on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath’s customers. He will lead the strategic sales team and oversee the company’s national account strategy.
Larry Deutsch, senior director of sales at Vollrath, said Fritchen brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch added that Fritchen’s experience and leadership will be valuable as Vollrath continues strengthening strategic customer partnerships and identifying opportunities for growth.
Vollrath also noted that Andrew Cronau recently joined the manufacturer. Cronau participated in FER’s How To Spec Live in September.