ToolGuyd is expanding its editorial work with Lauren, a marketing professional and the founder’s younger cousin, who has been moonlighting for the site. The publication says it will use her media, marketing, and management skills to pursue deeper tool and brand stories that the founder has not had time to develop.
Lauren’s involvement is not new. She has helped with ToolGuyd’s coverage at three Milwaukee Pipeline events and at DeWalt’s Black & Yellow event a few months ago. At those events, she handled much of the site’s social media content, allowing the founder to concentrate on questions, deep dives, and product testing. Her work has also contributed to strategy, management, and execution.
The founder said Lauren’s tangible contributions have grown and that new intangible value has begun to appear. Although she is only moonlighting, he said her impact has already been meaningful. She is now helping turn long-time ideas into actual plans.
Timing is part of the rationale. ToolGuyd said AI progress is prompting changes across the media industry, and Lauren’s marketing background lets her see the shifting landscape from multiple viewpoints. The founder remains deeply concerned about the industry’s direction but said the site has a focused direction and the drive to get there.
Readers will see somewhat more from Lauren on ToolGuyd, much more on social media, and her expertise will be woven into the site’s future work. The founder said further discussion of the deeper stories and explorations now being planned will come later. He added that he is looking forward to 2027 and that having someone with complementary skills at the table makes things feel easier.