Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign. The book profiles 100 stationery brands and is being positioned as a distinctive gift for stationery enthusiasts, collectors and design lovers.
The campaign runs through Christmas and combines advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn. It celebrates the brands, personalities and stories that make stationery an enduring fascination, and is intended to support the book's visibility during the Christmas gift-buying season.
The push follows two London events: Open House at Stationers' Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. Both events highlighted the book's appeal as a present and produced encouraging sales, with customers purchasing copies for friends, family and fellow stationery enthusiasts.
Leonard-Morgan said the response was particularly encouraging because many buyers saw the book as a gift for someone else. He noted that people know someone who has a favourite fountain pen, treasures a particular notebook or finds it difficult to resist a stationery shop. Stationery Icons, he added, brings together the stories behind the brands those readers love in a book they can enjoy and return to over time.
The Christmas campaign also invites the 100 featured brands to mark their inclusion through their own social-media channels and customer communications. The aim is to extend awareness of the book among stationery enthusiasts around the world, using the participating brands' audiences as well as the campaign's own advertising and social activity.
Richard Webb, publisher at Narrative Media, said stationery inspires a remarkable degree of affection and loyalty. He described the book's breadth as particularly special, saying its stories span six centuries of ingenuity, entrepreneurship and design. Webb added that the publisher was pleased to give featured brands an opportunity to share their own stories with customers and followers, building on the wider interest generated by the campaign.
The first edition has an initial print run of just 1,000 copies and is priced at £80. Orders are being taken directly through the title's dedicated website.