Packaging & Printing

Rajapack UK becomes RAJA UK, launches peak-cost planning tool

Alessandra RicciNovember 4, 20265 min read0 views

At a glance

  • The Bedfordshire packaging distributor adopts the group name and offers a free tool to estimate peak packing costs ahead of Black Friday.
  • Rajapack UK has rebranded as RAJA UK to align with its European parent, while launching a free Prepare for Peak tool that estimates how peak demand may affect packing costs. The company says the tool provides an illustrative estimate rather than a quote.
Cardboard parcels and packing materials are arranged beside a tablet in a bright distribution warehouse, suggesting peak-season planning.

Packaging distributor Rajapack UK has changed its name to RAJA UK, aligning the Bedfordshire-based business with the RAJA Group’s brand across Europe.

RAJA UK said it supplies more than 43,000 UK businesses and has served the UK market since 1998. It is part of the RAJA Group, which was founded in France in 1954 by Rachel Marcovici and Janine Rocher; the company’s name was formed from their first names. Using the group name is intended to give customers one recognisable brand across the 19 European countries the group serves.

Tom Rodda, managing director of RAJA UK, said that while the name has changed, the people, product range and next-day service remain the same. He also said the company had made peak planning easier with a free tool that estimates the cost of the busiest weeks.

The name change comes with RAJA UK’s free Prepare for Peak tool, which is designed to help businesses estimate what peak will cost their packing operation and where they could save ahead of Black Friday on 27 November.

Users select their industry to see typical order increases at peak, based on benchmarks combining Office for National Statistics retail data with RAJA order data from 2023 to 2025. They then enter their own figures, such as parcels per day and people packing.

RAJA UK said the tool gives an illustrative estimate rather than a quote.

Reported by Alessandra Ricci, Polymer Testing, Circularity and Sourcing Analyst.